Skip to main content
HVACPlumbingElectricalRoofing

How many jobs did your voicemail cost you last month?

85% of callers won't leave a voicemail. They call the next contractor on Google. Groundwork texts them back in 5 seconds.

Start Your Free TrialNo credit card. No sales call.

Average contractor loses

$87K

/year in missed calls

150+

Contractors

4.8

Avg Rating

< 5s

Response Time

$2.4M

Recovered

4.8from 150+ contractors
HVACPlumbingElectricalRoofingGeneral Contracting
The Math

Do the math on your missed calls.

Adjust the numbers to match your business.

Missed calls / day5
115
Avg job value$3,500
$500$10,000
Close rate20%
5%50%

That's

$875,000

per year walking out the door

Even recovering 10% of that pays for Groundwork 16x over.

What Happens

Right now vs. with Groundwork.

Without Groundwork
01

Customer calls your business at 2:47 PM.

You're on a job site. Phone's in the truck.

02

It goes to voicemail.

85% of callers won't leave one.

03

They Google the next contractor.

Average time to call competitor: 8 seconds.

04

That's a $3,500 job. Gone.

You never even knew they called.

With Groundwork
01

Customer calls your business at 2:47 PM.

Same call. Same busy day.

02

Groundwork texts them back in 5 seconds.

"Hey — saw you just called. How can we help?"

03

They respond. AI books the estimate.

No staff needed. Works 24/7.

04

You check your pipeline. Job's booked.

You didn't do anything. The system ran.

Find out exactly how many leads your voicemail is costing you.

Start Your Free Trial
What You Get

Six things that run without you.

No dedicated admin. No training manual. It runs. You don't touch it.

70%

of missed calls recovered

Missed Call Text-Back

Someone calls and you miss it? They get a text in 5 seconds. Not 5 minutes. Not never.

< 5min

avg response time

Unified Inbox

Texts, emails, Google messages, Facebook DMs — all in one place. Stop checking 3 phones.

8-15

new reviews/month

Automated Review Requests

Job complete? Customer gets a review request. No asking awkwardly. No forgetting.

24/7

always booking

AI Website Chat + Booking

Your website books estimates at 11pm on a Sunday. No staff. No contact forms nobody checks.

5

automated follow-ups

Lead Pipeline + Follow-Up

5-touch sequence over 14 days for every unconverted lead. No lead dies in a spreadsheet.

1

report, zero effort

Monthly Performance Snapshot

Close rate, response time, review velocity — in one place. First time you'll actually see what's working.

Proof

Don't take our word for it.

Ask them.

47

reviews in 90 days

47 Google reviews in 90 days. We had 12 before Groundwork. My phone rings different now.

Mike Caruso

HVAC · Trenton, NJ

$22K

recovered month 1

We were missing 30+ calls a week. Didn't even know it. First month with Groundwork, booked $22K in jobs we would've lost.

Sarah Chen

Plumbing · Austin, TX

< 5s

response time

I tried ServiceTitan. Quit after 3 months — too complicated. Groundwork does the one thing I actually needed: answer the damn phone when I can't.

Dave Kowalski

Electrical · Pittsburgh, PA

Ready to stop losing jobs to your voicemail?

Start Your Free Trial
Onboarding

Live in 10 days. Not 10 weeks.

Total hands-on time from you: ~2 hours. We do the rest.

Day 0-2Step 1 of 3

Setup

We build your account. Connect your Google profile. Import your customer list — even if it's a spreadsheet from 2019.

~30 min of your time
Day 3-6Step 2 of 3

Activate

Missed call text-back goes live. Review requests start firing after every job. Your pipeline is built.

Zero effort from you
Day 7-10Step 3 of 3

Running

AI chat on your website. Lead follow-up sequences live. One 20-minute walkthrough call. That's it.

One 20-min call
No long-term contracts. Cancel anytime.
Pricing

Pick your plan. Try it free.

30-day free trial on every plan — no credit card required

Foundation

$247/mo

30 days free

1-5 trucks

Core CRM + unified inbox
Missed call text-back
Automated review requests
Basic lead pipeline
Mobile app
Start with Foundation
Most Popular

Structure

$447/mo

30 days free

5-15 trucks

Everything in Foundation
AI website chat + booking
5-touch lead follow-up sequences
Monthly performance snapshot
Content templates
Start with Structure

Complete

$697/mo

30 days free

15-30+ trucks

Everything in Structure
AI phone answering
Custom workflow builds
Quarterly strategy call
Priority support
Start with Complete

All plans include SMS & email usage. Costs less than one missed job per month.

How We're Different

Groundwork vs. ServiceTitan.

ServiceTitan

Field service management

  • $250-400/mo per technician
  • 6-week implementation
  • Dispatching, fleet tracking, invoicing
  • Requires dedicated admin

Groundwork

Lead recovery engine

  • $247-697/mo total (not per tech)
  • Live in 10 days
  • Missed call recovery, reviews, lead follow-up
  • Runs itself — no admin needed

ServiceTitan runs your field ops. Groundwork makes sure no lead falls through the cracks. Most contractors use both.

FAQ

Questions. Answered.

No. We build it, we set it up, we turn it on. You get a 20-minute walkthrough of what's already running. Your job is to mark jobs as complete in the app — that's it. Everything else is automated.

ServiceTitan is field service management — dispatching, fleet tracking, invoicing. It costs $250-$400/mo per technician and takes weeks to implement. Groundwork does one thing: makes sure no lead falls through the cracks. Missed call text-back, review automation, lead follow-up. If you want dispatching, keep ServiceTitan. If you want to stop losing leads, add Groundwork.

You keep all your contacts and data. We export everything for you. No cancellation fees, no contracts. If Groundwork isn't paying for itself within 30 days, it's not for you.

If you get phone calls from potential customers and close jobs worth $500+, yes. We work with HVAC, plumbing, electrical, roofing, general contracting, landscaping, and pest control. The system adapts to your trade.

Missed call text-back is live within 48 hours of signup. Most contractors see their first recovered lead within the first week. Review requests start generating new reviews within 2-3 weeks. The full pipeline takes about 30 days to show compounding results.

Yes. We port your existing business number or set up call forwarding. Your customers won't notice anything changed — except that someone actually answers.

30-Day Free Trial

Stop losing leads to your voicemail.

Your automations go live within 48 hours. No credit card. No contracts. See it working before you pay a dime.

No credit card required. Cancel anytime.